The brands I’ve helped build.

BUCK MASON

2023—2025

Buck Mason is a Los Angeles-based brand of men's and women's clothing known for its commitment to quality craftsmanship and timeless designs that blend classic American style with modern sensibilities. In late 2022, they reached out to me to help them hone their point of view and carve out their corner in the increasingly competitive retail landscape. While there, I:

- Led brand storytelling and oversaw content creation across e-commerce, social media, and email marketing platforms.
- Developed and implemented a brand book and voice guidelines, ensuring consistency in tone across all touchpoints.
- Spearheaded the launch of new categories, including swimwear, footwear, eyewear, and accessories, contributing to a doubling of revenue year-over-year.
- Led key collaborations with brands like Eddie Bauer, ensuring historically accurate and emotionally compelling storytelling behind the reissue of iconic designs.
- Enhanced cross-departmental communication by establishing feedback loops, driving an increase in engagement and retention across all digital platforms.

GRAILED

2016—2022

Grailed is a curated community marketplace for men's clothing with over 9 million active users. As a founding member, I was a key player in transforming Grailed into a major hub for streetwear and archival designer fashion. While there, I:

  • Scaled it into a $42M business

  • Grew the community from 500,000 to 9 million users

  • Managed the team responsible for site curation, fraud prevention, and community outreach

  • Developed customer satisfaction tracking and SLA management, ensuring year-over-year improvements in user engagement

  • Crafted approachable and community-centric copy, contributing to year-over-year increases in new user acquisition

  • Promoted and maintained healthy dialogue within the Grailed community, resulting in a 40% growth in user retention by 2022

OVADIA & SONS

2011—2016

Ovadia & Sons was a New York-based luxury menswear brand stocked by the world’s best boutique retailers. While there, I:

  • Secured the title of GQ’s “Best New Menswear Designers” in 2012

  • Contributed to the company's early growth by managing concepts and styling, production coordination, e-commerce logistics, inventory management, and shipping operations, helping drive a 40% increase in online sales.

  • Played a key role in securing partnerships with high-end retailers like Barneys New York, resulting in 25% year-over-year retail distribution growth.

  • Managed email marketing, social media strategy, and SEO/SEM efforts, boosting brand awareness by 30%.